freelance advertising broadcast / photography / post producer
march 2021 - current
currently available as a freelance senior advertising producer, managing broadcast, photography and post-production projects. adaptable and versatile, i’ve collaborated with a range of clients, from major advertising agencies to boutique studios and post houses. my reel spans a diverse array of projects from large-scale integrated campaigns across multiple mediums to impactful tiktok lenses and everything in between. known for bringing
a positive, collaborative energy to each project, i’m dedicated to fostering strong partnerships and delivering high level results across all
production stages.
freelance clients m&c saatchi manimal post bullfrog wunderman thompson ajf stratosphere
design manager fashion brands
november 2019 - march 2021
primary responsibilities oversaw the creative across digital, design, photography, video and editing. managed the creative process from concept to completion, with a strong focus on quality and consistency across all brand touch points. this involved ensuring that all materials aligned with the brand’s visual and corporate identity, maintaining cohesion and consistency in every piece of communication. mentored and guided the creative team, helping them hone their skills and effectively communicate the brand’s tone, vision, and messaging. by fostering an environment of growth and collaboration, I enabled team members to elevate their work and contribute to a stronger overall creative output.
additionally, I planned and managed workflows within the team to ensure that projects were delivered on time and met the highest standards. together the team and I set a consistent creative tone for the organisation, ensuring alignment with the company’s values while also developing a strong, distinct presence for each fashion brand.
brands midas mollini styletread wanted cinori
cummins and partners. senior producer
september 2016 - july 2019
primary responsibilities produced and managed projects from concept to final delivery, making sure each job ran smoothly. this involved collaborating closely with creatives, directors, production companies, and other production suppliers to source the best people for each job, whilst maintaining the creative vision throughout. my role included liaising with suppliers to negotiate budgets, quotes, schedules and treatments. estimating costs for a variety of projects, from high-end commercials to smaller content videos, ensuring each project stayed within budget and met timelines. i managed each jobs schedule, coordinating stakeholders availabilities for production milestones and providing wip updates, which i broke down into targeted, relevant information for each stakeholder group. this approach helped build strong relationships and trust while addressing all stakeholders’ needs.
clients afl energy australia reflex tourism wa kraft heinz jeep specsavers crown
ddb melbourne. producer
may 2007 - may 2016
primary responsibilities in this role, i grew from assistant producer to mid-weight producer, developing my skills in producing and managing projects from start to finish across multiple mediums, maintaining quality of work, and learning the art of running a smooth production. during this time, i worked under four heads of broadcast and numerous creative directors, which was a key driver in my career development.
i handled all aspects of the production process for small to large productions, focusing on the importance of the creative idea for each project while adhering to budgets. scheduling was a key part of my day-to-day, coordinating between clients, creative teams, and suppliers to ensure that every job was delivered on time. i also managed the internal edit suite, overseeing a team of freelancers, including editors, motion graphic designers, animators, and colourists.
clients westpac schmackos anz heinz devondale whirlpool golden circle apia radiant telstra krc babylove ahm fifth leg sensis coles origin amcal
ddb melbourne. graphic designer, retoucher, color matcher
october 2005 - may 2007
primary responsibilities designing a wide range of communication pieces, from brochures and logos to other branded collateral. each project required a careful blend of creativity and adherence to style guides to ensure the final designs effectively communicated the brand message while remaining visually engaging. a key part of my work involved colour matching, where i compared real product colours to proofer printouts, ensuring consistency and accuracy of colour representation for printed materials. i also spent a significant amount of time retouching images to meet high standards, enhancing visuals and making sure they were print-ready. in addition to design work, i set up artwork for print production, carefully preparing files for dispatch to printers and ensuring everything was formatted correctly to achieve the best possible result. this process required a keen eye for detail and a deep understanding of print production to ensure the final output matched the
design vision.
clients anz jones lang lasalle white pages sensis aami michelin adairs amcal apia
graphic designer and retoucher
august 2002 - october 2005
primary responsibilities designing a diverse range of communication pieces, including point-of-sale materials, brochures, and logos. each design project required both creativity and strategic thinking to ensure alignment with the brand’s style guide and to engage the target audience. i also dedicated time to retouching images to enhance their visual appeal and ensure they were polished and realistic. this required meticulous attention to detail and a strong understanding of the technical aspects of image editing in photoshop. a significant part of my role involved mentoring younger designers, sharing knowledge, and helping them develop their skills through design challenges and fostering
a collaborative and creative environment.
clients coca cola redken loreal lanark mr whippy